Leading international eco-label Green Key has signed a cooperation agreement with Purezza Premium Water, aimed at promoting sustainable water supply chains in the hospitality industry using filtered tap water solutions and reducing the use of single use bottles.
Purezza Global Head, Scott Mitchell, says: “Our partnership with Green Key is an important and significant development for our brand. To partner with an organisation that so passionately shares our vision of sustainability in the hospitality sector is exciting, and we look forward to working with them to make a more sustainable future for our industry.”
Finn Bolding Thomsen, Green Key International Director, adds: “We are happy to enter into the agreement with Purezza. We share the ambitions of promoting the use of on-site drinking water, while reducing the production and transportation of water in single-use plastic bottles that subsequently have to be treated as plastic waste.”
Hospitality operations can cause significant impacts on the environment and many establishments nowadays are recognising the negative effects their business activities are having on the environment. Taking steps, such as choosing Purezza solutions and using Green Key as a standard for best practices, to minimise or even prevent these impacts is essential for maintaining long-term prosperity. Further, consumers’ needs are rapidly evolving and play a vital role in prompting businesses to embrace sustainable practices as their purchase choices are increasingly being determined by the extent that brands and organisations are eco-friendly.
Green Key is a voluntary eco-label awarded to more than 3,100 hotels and other establishments in 66 countries. The Green Key award is the leading standard for excellence in the field of environmental responsibility and sustainable operation within the tourism industry. This prestigious eco-label represents a commitment by businesses that their premises adhere to the strict criteria set by the Foundation for Environmental Education. A Green Key stands for the promise to its guests that by opting to stay with the Green Key establishment, they are helping to make a difference on an environmental level. The high environmental standards expected of these establishments are maintained through rigorous documentation and frequent audits. Green Key is eligible for hotels, hostels, small accommodations, campsites, holiday parks, conference centres, restaurants and attractions.
For further information, visit: www.greenkey.global