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As consumers, it has been hard to ignore the rapid increase in sparkling water brands populating restaurant menus and supermarket shelves in recent years. In fact, such has been the meteoric nature of the growth of the category that sparkling water now ranks amongst the fastest growing segments of the carbonated water market.

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Changing the business of water

Purezza Premium Water, a pioneering hospitality company founded in Australia, is changing the way restaurants, cafes and hotels do business. The company, which also now operates in the Unites States and several countries through-out Europe, started as the manifestation of an idea to reimagine the way water was sourced and offered to customers across venues.

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